網(wǎng)上看到一篇很有意思的說(shuō)產(chǎn)品經(jīng)理的文章，轉(zhuǎn)一下，意譯一下幾條有感覺(jué)的。Word拷過(guò)來(lái)編號(hào)有些問(wèn)題，不太影響閱讀就不改了哈。

1. You’ve created a roadmap through?2015

給自己做了一個(gè)直到2015年的路標(biāo)規(guī)劃。

還真的有，雖然不夠細(xì)致，但居然更長(zhǎng)……

1. You can’t remember working less than?70?hours a week

如果加上非公司的事情，確實(shí)>70h，不過(guò)我覺(jué)得做自己的產(chǎn)品不算“工作”吧。

1. You’ve lost your hair (if you haven’t consider yourself warned!)

有一點(diǎn)點(diǎn)，誰(shuí)沒(méi)有啊。

1. At your annual customer summit, you stay late to setup and test products for the next day while Sales runs up a?historic?bar tab
2. You used to be a programmer but were too?extroverted
3. You used to be a salesperson but were too?introverted

5&6，你作為工程師來(lái)說(shuō)太外向了，而作為銷售來(lái)說(shuō)太內(nèi)向了。

非常贊同，雖然沒(méi)做過(guò)，但是和相應(yīng)的人交流的時(shí)候，明顯是這樣的。

1. You use customer interview techniques with your spouse to discover the root cause of their problems so you can build a “solution”

你用用戶調(diào)研的方法與家人交流，試圖挖掘出問(wèn)題的根本原因，從而用需求分析的方法推出解決方案。

我想，會(huì)的，而且還不僅僅是用戶調(diào)研的方法，狂汗。

1. You wake up at night?worried?about getting your product’s feature-set right or hitting your ship date
2. You find competitive and win-loss analysis?fun
3. You walk through the store and look at products thinking “what?problem?does that solve?”

你在路上走，看到商店櫥窗里的產(chǎn)品，總是會(huì)想“這個(gè)東東是解決什么需求的？”。

哈哈，“手里拿著錘子，看什么都是釘子”。K歌的時(shí)候，對(duì)于包廂、點(diǎn)歌面板，都會(huì)評(píng)頭論足，超級(jí)無(wú)聊。

1. You do a?SWOT?analysis before making any major purchase

你做任何重要決定的時(shí)候，都會(huì)做SWOT分析。

心里做，還沒(méi)到畫出來(lái)的地步。

1. The?last?thing you do before you go to bed and the?first?thing you do when you wake up is to check your email
2. You’ve ever written “The System Shall…”
3. You never have?less?than five #1 priorities
4. You’ve sat?behind?the one-way mirror at a focus group

你組織過(guò)焦點(diǎn)小組，坐在單面鏡子后。

很想玩一次啊，公司沒(méi)這個(gè)條件。

1. One or more of the following groups is?pissed?at you: Sales, Development, QA, Tech Support, Marketing, or Operations. Special bonus if you get all at once.
2. You enjoy writing requirements that?constrain?easy way out from the Programmer.
3. You’ve actually learned how to herd cats.
4. You own an iPhone.
5. You wonder how the iPhone product manager prioritized all the possible features.
6. You wonder how many engineering hours it took to create a new feature in your favorite web app.
7. You try to envision the next 3 design updates for any product you see.

20&21&22，你很想知道iPhone的產(chǎn)品經(jīng)理是怎么給iPhone的功能排優(yōu)先級(jí)的；很想知道常用的互聯(lián)網(wǎng)應(yīng)用里每個(gè)新功能都花費(fèi)了多少工程師資源；很喜歡猜測(cè)手邊的任何產(chǎn)品即將出現(xiàn)的3個(gè)升級(jí)是什么。

上面3條，非常典型，呵呵。

1. You think in Use Cases.
2. You’re always looking for an alternative flow of events.
3. You can’t live without OmniGraffle or Visio.
4. You had to reset expectations with management, customers, engineering, and finance.
5. You had to produce a WW product forecast for sales since they are too busy to do it.
6. You enjoy watching “How It’s Made.”

你對(duì)描述事物背后邏輯的東東很感興趣。

嗯，對(duì)類似的東西很感興趣。

1. You plan “features” for your children and have a “roadmap” for their skill growth

你會(huì)給自己的孩子計(jì)劃“功能點(diǎn)”，并且為其技能成長(zhǎng)制定路標(biāo)規(guī)劃。

非常囧的一條，但將來(lái)幾乎肯定會(huì)這樣。

1. Your wedding included a powerpoint presentation.

你的婚禮上會(huì)有一個(gè)PPT演示。

必須的，可能之前還有一張mindmap、一個(gè)project文檔，一個(gè)feature list、還有……

1. Major life events require a MS Project file.
2. You get “phantom buzzing” in your pocket when you forget your Blackberry.

手機(jī)不在兜里的時(shí)候，你也會(huì)感覺(jué)到好像有電話來(lái)了（褲兜在震動(dòng)）。

這是信息強(qiáng)迫癥的一種癥狀吧？還好沒(méi)有。

1. You’ve talked to more customers in the last month than all of your executives combined.
2. Your marketing person said “you’re technical…explain this to me like I was 10.” then, “…now like I was 3…”

市場(chǎng)的同學(xué)說(shuō)“你解釋產(chǎn)品不要太技術(shù)了，就當(dāng)我是個(gè)10歲的小孩”，你BlaBlaBla，他“……現(xiàn)在當(dāng)我是3歲的小孩……”

笑翻了，我這點(diǎn)做的應(yīng)該還不錯(cuò)，本身就不是技術(shù)出家的。

1. You know what all of these are: MRD, PRD, BRD, Functional Spec, sprint, scrum, CAB, spiff.

你知道這些名詞：MRD（市場(chǎng)需求文檔），PRD（產(chǎn)品需求文檔），BRD（商業(yè)需求文檔），F(xiàn)S（功能說(shuō)明），sprint/scrum（敏捷相關(guān)的詞兒），CAB，spiff。

CAB, spiff這2個(gè)，查了還是不確定是啥意思，高手快跳出來(lái)~~~

1. Your favorite question is “why?”

你總是問(wèn)“為什么？”

嗯，我就是“十萬(wàn)個(gè)為什么”。

1. Your favorite application is Excel.
2. You’ve built your own product P&L template in Excel to save time.

為了節(jié)省時(shí)間，你用Excel建立了自己的產(chǎn)品P&L模板。

P&L template是啥東西？不過(guò)我確實(shí)有很多自己的文檔模板，不僅僅是工作上的。

1. You’ve used your P&L template across multiple companies.
2. You know what the “analyst dance” is, and you’re definitely a PM if you’ve done it.
3. You know what your customer is going to say before they say it.
4. Your spouse knows who your 3 biggest competitors are by name.
5. You’ve flown on every major (and some minor) airline this year.
6. You’ve used?Twitter,?LinkedIn, or?Facebook?to connect with a customer.
7. You’ve dreamt about competitive kill sheets.

你總是在想核心競(jìng)爭(zhēng)力的事情。

產(chǎn)品的？自己的？公司的？我都會(huì)想。

1. You’ve been to?ProductCamp
2. You’re the one your CEO comes to when he/she really wants to know how things are going.
3. “They” remembered your revenue commitment but not your product’s funding.
4. Everyone thinks they do a part of your job.
5. You’ve ever had to explain to a founder or executive why customers don’t want their great new idea.
6. You’ve been asked for the revenue impact of deleting a single feature.
7. You’ve been held accountable for Development’s schedule slips.
8. You’ve been the person that everyone brings the hard questions to at the trade show booth.
9. Caffeine is one of your primary food groups.
10. You spend more time with your development counterpart than your spouse.
11. You write a blog about Product Management…gulp!

你在寫一個(gè)有關(guān)產(chǎn)品管理的博客……無(wú)語(yǔ)！

驚，好吧，我覺(jué)得作者是故意把這條留到最后的！

#專欄作家#

蘇杰，好產(chǎn)品創(chuàng)始人，人人都是產(chǎn)品經(jīng)理專欄作家，前阿里巴巴產(chǎn)品經(jīng)理?！度巳硕际钱a(chǎn)品經(jīng)理》、《淘寶十年產(chǎn)品事》作者，七印部落發(fā)起人，期待和同學(xué)們一起，用好產(chǎn)品改變世界。

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